Today’s consumers are savvy. They care about the impact businesses they support have environmentally and socially, with one study showing that consumers are willing to pay 12% more for brands showcasing sustainable efforts. Fulfilling Corporate Social Responsibility (CSR) goals and requirements is no longer just a nice-to-have, it’s a business imperative. But achieving those goals can be a complex task.
CSR is the idea that businesses should look beyond just profit and consider how they are making a positive impact on society and the environment. CSR has become a popular buzzword in recent years but is an essential aspect of business as consumers, investors and key stakeholders are holding it in continually high regard.
At DeliveryApp we get it. We are focussed on consistently educating ourselves and ensuring we are continuing to raise our bar for sustainability.
Here’s your insider guide to crushing your CSR goals.
Certified Carbon Neutral Businesses: By partnering with businesses in your supply chain that are committed to reducing their environmental impact or are certified as carbon neutral, you can reduce your Scope 3 emissions, those generated throughout your supply chain. This aligns perfectly with goals for reducing greenhouse gasses.
Sustainable Practices: As a first step, taking a deep dive into every element of your operations and business activity, you may find some low-hanging fruit in the form of efficiencies waiting to be made! For example, at DeliveryApp we’re constantly looking for ways to minimize our environmental impact. This includes optimizing delivery routes to reduce fuel usage and incentivising drivers who use electric vehicles.
People Power: A strong CSR strategy puts people first. Whether it’s your employees, suppliers or the community at large prioritizing wellbeing is a key part of CSR. At DeliveryApp, we believe in treating drivers who sign up to our platform fairly. We offer competitive rates and limit daily deliveries to ensure driver well-being.
Enhanced Brand Image: Focusing on CSR isn’t just an ethical choice – it’s smart marketing. A positive reputation develops your brand’s image, generates awareness, and builds brand equity. Associating your brand with other companies, suppliers and partners that also deliver a positive impact and share your values can further solidify your brand’s impact, building trust and credibility with your audience.
Considering sustainability throughout all elements of your company activity is key, to showcase authenticity and credibility to your claim. For example, using personalized business cards can reinforce your brand identity while highlighting your commitment to sustainability. Associating your brand with other companies, suppliers and partners that also deliver a positive impact and share your values can further solidify your brand’s impact, building trust and credibility with your audience.
At DeliveryApp we understand that sustainability goes beyond simply focusing on efficiency. We are constantly striving to improve our impact on the environment. Our approach is simple, we measure the carbon we generate in our business and for every delivery completed through the platform. This is offset through our investment in carbon reduction programmes, through our partnership with Carbon Neutral Britain.
Partnering with DeliveryApp is a win-win. We can support you in achieving your CSR goals, enhance your brand image, and simplify your logistics all at the same time. Discover more about DeliveryApp’s commitment to sustainability here.
Ready to take the next step? Contact us today to learn more about how DeliveryApp can help your business reach its full potential, ethically and sustainably.
