In the current retail landscape, customers expect seamless experiences, and delivery is no exception. For many retailers, delivery tracking has traditionally involved email updates of varying regularities with a tracking code for the courier’s own tracking updates. These can often lack detail, giving minimal explanation for delays. Real time tracking is now emerging as a game changer in retail deliveries.
Tracking is developing due to the Amazon effect, as with many things within the retail space. As Amazon began to give customers live updates for the last mile of their parcel’s journey, from eight stops away, customers began to expect more from their tracking insights. Almost 90% of customers now consider some level of real time tracking essential for a positive shopping experience.
Real time tracking is developing as an advanced version of parcel tracking and is defined as a tracking capability that utilises GPS, location data and logistics databases to determine the current location of the parcel, at any point in its journey.
At DeliveryApp we believe that real time tracking can and should extend beyond the last mile. By offering full visibility, through real time tracking, from despatch until delivery, we unlock a world of benefits for both the customer experience and the business itself.
In this blog, we will explore how real time tracking can revolutionize the shopping experience.
Real time tracking is a cornerstone of consumer trust. By providing unparalleled transparency into the delivery journey, businesses can foster stronger relationships with their customers. With more than 90% of customers checking the status of their parcel at least once following their purchase, the demand for real time visibility is undeniable.
Offering continuous tracking from purchase until delivery not only builds the customers’ confidence in the business but also fuels their excitement about their imminent delivery. When customers feel informed and valued, they are more likely to become loyal advocates for your brand. Conversely, a lack of transparency can lead to frustration and ultimately lost customers – 39% of customers said they would not return to the retailer following a poor delivery experience.
All too often, customers are left in the dark about their deliveries. This is amplified during peak seasons and businesses are stretched by increased demand; during Peak in 2023, 42% of shoppers reported experiencing uncertainty with their delivery. As an anxious shopper is likely an unhappy shopper, it is imperative for businesses to reduce this stress.
During Peak seasons, retailers often have to outsource more of their delivery requirements to increase their capacity to meet demand. For luxury retailers and companies with high order values. This can be particularly problematic as uncertainty surrounding a delivery often leads to missed deliveries. This is costly for businesses and increases the pressure on customer service teams.
By implementing real time tracking, businesses can increase the transparency and visibility of deliveries, reducing anxiety for shoppers and minimising risk for businesses, ultimately achieving long-term cost savings.
DeliveryApp provides reliable, real time tracking with every delivery.
Our live tracking feature utilises location data to pinpoint your driver’s location from collection until delivery. Plus, you can direct message with your driver for added transparency and control for businesses.
Businesses can enhance their brand by customising the tracking experience. Our platform allows you to offer branded tracking to your customers, with their own delivering information that appears familiar, reliable and legitimate, streamlining the delivery process.
By offering unparalleled visibility and control, DeliveryApp empowers both businesses and customers to feel confident in their deliveries, no matter the value of the delivery or the length of the journey.
Discover more about live-tracking and more DeliveryApp features, by booking a demo with our sales team today!
